Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Gamblers Wanted: Atlantic City Gamblers Show Up, Finally, at Revel

Also Revel’s Facebook web page bears their slogan that is new Wanted

It’s the first good news since Atlantic City’s newest casino exposed: finally, a marketing campaign appears to be working, and July’s numbers mirror the improvements everywhere within Revel Casino-Hotel.

New Campaign Working

Featuring its seemingly apparent ‘Gamblers Wanted’ campaign including a sign that is massive close to the front side of the casino Revel has apparently caused it to be clear that their former no-smoking, chi-chi attitude is away with all the Atlantic Ocean tides, and a more approachable ‘come on in and invest your money’ strategy is working for them.

Revel’s revenues for July were $23.4 million, from a combined take from both slots and table games, which represents a dramatic 33 percent jump from a year ago.

‘I think the July results clearly reflect the impact of the ‘Gamblers Wanted’ campaign,’ said Jeffrey Hartman, Revel’s interim CEO.

Overall, however, Atlantic City casinos will likely be wanting more gamblers; the numbers for each of the beleaguered gambling town’s casinos continued to freefall, with a nearly 4 percent fall when compared with 2012, according to numbers released by the state’s Division of Gaming Enforcement. The sole other casinos that showed gains besides Revel were Borgata, up 19 per cent, and Resorts Casino Hotel, having a 6 % jump in comparison to last year.

Holiday Helpers

Helping the July Continue reading